Reform vs. Competitors

Most freight automation platforms look impressive in a demo. The real problems don’t surface until after go-live, when edge cases, corrections, and exceptions quietly consume teams’ bandwidth and erase the promised ROI. That’s where traditional OCR, rules engines, and copilots break down.

AI-Native Human-in-the-Loop Architecture

Reform was built from the ground up as an AI-native platform, designed to deliver usable operational output, along with high extraction accuracy. While most automation vendors stop at OCR, Reform validates, reconciles, and resolves data across downstream workflows. Instead of forcing your team into a black box, Reform surfaces the small set of exceptions that truly require expert judgment through purpose-built exception dashboards.

How it works:

• AI handles the high-volume, repetitive tasks like data extraction, rate comparisons, customs forms, and invoice processing.
• Your team reviews a curated queue of genuine exceptions, for example: mismatched amounts, unusual classifications, or customer-specific requirements.
• Everything else flows freely through the rest of the automated workflow.

In most automation platforms, exception handling remains a manual process, consuming your teams’ time. In Reform, exceptions are a shrinking surface area. Each human resolution improves the system, preventing the same issue from recurring and reducing manual workload over time.

Your staff can reclaim thousands of hours a month by handing off the drudgery of rote data entry and focusing instead on what they do best—building customer relationships, navigating complex regulatory environments, and handling the true edge cases. Accuracy improves because human error is removed from the equation, and you gain the efficiency of automation without sacrificing the compliance and customer service excellence that differentiates your organization from the competition.

Full Integration with Existing Tech Stacks

Reform connects seamlessly with the software and systems your business already relies on: TMS, WMS, ERP, accounting, customs, and even proprietary tools. Thus, it acts as an intelligent orchestration layer rather than a brittle web of rules or point-to-point integrations that fragment over time.

Integration capabilities:

• Native connectors with major logistics software providers, including CargoWise, Magaya, Descartes NetCHB, and RB Systems 
• Custom integrations via APIs to internal systems
• Real-time data synchronization across connected systems
• Unified interface shows your teams everything in one place

You get to keep your trusted investments and avoid costly, disruptive replacements. Your data flows automatically between connected systems—no more manual re-entry, spreadsheet reconciliation, or logging into five discrete systems to work with a single shipment. Reform creates a connected ecosystem that eliminates the manual handoffs, perhaps the most common source of human-caused, time-consuming errors. In exchange, you get the unified visibility and automation you’ve been looking for.

User-Customizable Business Logic and Dashboards

Reform’s customization is built on freight-native business logic instead of generic workflows, allowing your teams to configure automations and dashboards that match real operational complexity without coding or outside professional services. If your team prefers code, we handle that, too.

Customization includes:

• Workflows that match your specific processes for everything from data extraction and validation rules to exception triggers and routing
• Role-based dashboards mean operations sees exceptions, finance sees AP/AR metrics, customers see shipment tracking details, etc.
• Custom KPIs, charts, alerts, and data visualizations
• Easy refinement as your business needs evolve

Generic software solutions force you into standardized processes, built around a mythological “average user,” that undermines your competitive differentiators. Reform’s customization means automation that works the way your business works. You can build workflows around your unique customer requirements, create analytics dashboards that reflect your value propositions, and adapt to market changes without vendor delays. This flexibility isn’t just operational efficiency—it’s a competitive moat through continuous, rapid adaptation that your competitors using rigid software simply can’t match.

As volumes grow, systems that preserve human work become cost-prohibitive. Autonomous operations aren’t optional—they’re inevitable. Reform is built to get you there without ripping out your existing tech stack, forcing your team to use existing templates, or quietly substituting software with outsourced labor. When you’re ready to eliminate redundant work, reach out for a demo.